As CEO, John sets the strategic vision for Greensmith and drives operational results to achieve growth and success of the company. John joined the team in early 2009 and brings over 16 years of technology start-up and strategy consulting experience in multiple vertical sectors including the electric utility industry. Prior to Greensmith, John held C-level roles at four venture capital-backed technology companies, including Pantellos, a B2B electronic marketplace serving 21 of the 25 largest electric utilities in North America.
John also served as a senior strategy consultant for A.T. Kearney and Braxton Associates in the areas of corporate strategy, business unit strategy, technology strategy and portfolio growth strategy. John holds an MBA from the Richard Ivey School of Business at The University of Western Ontario.